How to make a website so that it meets all the requirements for several years to come?
The question is especially relevant in 2023, because we are on the verge of global changes in the algorithms of search engines. Now most people think about artificial intelligence only when it comes to their work. But we already see what global changes this technology will launch and ask other questions. For example, how will artificial intelligence affect search engine algorithms?
Most major search engines have already announced the integration of artificial intelligence into their algorithms. It is not yet known exactly how this will affect the search. Perhaps we will not receive links to sites, but directly selected sites by AI, which, in its opinion, are most relevant to the query.
In this case, many old methods of promotion will stop working. Most likely there will be some other factors by which artificial intelligence will select sites for issuance.
Over the past couple of years, behavioral trends and search engine requirements have been constantly changing. Therefore, it is important to make the site with the help of specialists https://keenethics.com/ such that it meets the requirements.
Make your website simple and easy to use
The site does not have to have a bright or unusual design, but it is important that it is easy to use for any visitors. In 2023, any user processes huge amounts of information on the Internet. Social networks, applications of banks and shops, instant messengers and other auxiliary tools are designed to simplify a person's life.
If your site does not answer the user's request, and also forces them to search for the necessary information, then the user is more likely to leave such a site quickly. Such user behavior is fixed by the search engine, and if it is repeated constantly, then such a site will rank worse in search results.
Improving behavioral factors is one of the important tools for promotion in search results. In 2023, it is useless to run ads on a low-quality site. It will bring you visitors, but not customers. It is the convenience and speed of use, as well as the usefulness of the content that turns your visitors into customers.
Write in an accessible language and post unique content
Now search engines are beginning to analyze the content posted on the pages of the website. Behavioral factors in interacting with content also play an important role. Here is what should be the content that will promote your business:
- unique;
- reliable;
- expert;
- useful.
The placement of such content will already begin to generate visitors into buyers. If we talk about promotion in search through text content, then any site should be SEO optimized in 2023.
But before SEO optimizers placed content under search robots, with a certain use of keywords and so on. Now search robots perceive content according to human requirements. Therefore, place first of all content for visitors, not search engines.
Check access from different devices
Not everywhere there is access to computers and fast Internet, so you always need to think that your client comes to the site with a device with a small screen and it is important that the site is adapted to such a device and loads quickly.
Cross-platform is also a requirement for website promotion in search results.
Make a blog section
Think in advance how you can integrate the block for text content on your site. Regardless of the field, in any business there is interesting information that can be shared with potential customers.
These can be customer reviews, cases of solved problems, reviews of new company products, informative articles, and so on. Almost any business will promote through social networks and create text or video content there that can be duplicated in a blog on the site.
Come up with and place a unique tool
It is also worth thinking about the return of customers to the site. If we talk about one-time services or products that people do not buy again, then you can attract visitors with the help of useful free content or some similar tool.
Such content or tools can be quite inexpensive, but it will allow you to stand out from your competitors.
What to prepare for in the near future?
These components are only a possible list of what will be relevant in the future. But there will always be something to add to it, because new digital tools appear every few months. In the next few years, it is worth paying attention to these areas, which will also change the online environment:
- development of ecosystems and private money;
- use of the Internet of things;
- increasing the speed of information search;
- transparency and openness;
- decentralized technologies and the use of blockchains;
- widespread use of AI technology;
- development of NFT technologies and meta universes for domestic use.
As you can see, the website is a very important component of the business, and it should be constantly improved.
